With the Ericsson MCS, mobile operators will be able to offer their customers a suite of attractive services. Consumers will be able to access new and existing services from the address book - with an interface including rich presence functionality such as avatars, photos and personal free text. The solution also keeps track of friends and their applications so consumers will always see who is available for different applications. The user has full control over what type of information is available.The intuitive user interface integrates new MCS applications such as chat and file transfer with existing voice, video call, SMS and MMS services.
Ericsson MCS will initially be available for selected Sony Ericsson feature phones. The MCS is built on IMS architecture and is aligned with the industry initiative Rich Communication Suite (RCS) that aims for broad industry acceptance by utilizing standardized IMS service features. RCS is a group of key operators, infrastructure and device vendors comprised of Orange, Telecom Italia, Telefónica, TeliaSonera, Ericsson, Nokia Siemens Networks, Nokia, Sony Ericsson and Samsung, who have joined in an effort to facilitate the evolution of mobile communication toward rich communication.
Image source - IntoMobile
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